Why Red Dot for Pink Dot?
Pink Dot has always been an event organised by Singaporeans for Singaporeans. As it grew over the last 8 years, corporate support for the event – Singapore’s de facto annual LGBT Pride event – was mainly led by multinational corporations like Google, Facebook, Twitter, Barclays, JP Morgan, Goldman Sachs, BP, Bloomberg, GE, NBCU, Apple, Microsoft, Visa and Clifford Chance.
With the change to the rules governing Hong Lim Park last year, it is unlikely that these corporations, that are not majority owned by Singaporeans, will be able to support events such as this at Hong Lim Park. But more positively, the Singapore Government also clarified that local companies with a majority Singaporean ownership are welcome to step forward to fill the vacuum left by these multinational sponsors.
Darius Cheung (CEO of 99.co) believes that diversity and inclusiveness are values that Singapore companies would support. As such, he has initiated the Red Dot for Pink Dot campaign with the goal of bringing 100 Singaporean companies onboard as sponsors of Pink Dot 2017.
Together with supporters, Carolyn Kan (Founder of Carrie K.) Adrianna Tan (Founder of Wobe), Bjorn Low (Founder of Edible Garden) and other Singapore business leaders, the Red Dot For Pink Dot campaign aims to be the platform where other Singapore business leaders from every industry can lend their support to both inclusiveness and diversity in Singapore.